So far only 25% of users have opted in to data sharing. With the new Apple update, users are prompted to opt-in or opt-out of data sharing for each app they use. The IDFA tracked user behavior within apps – making it easier to create highly-targeted ads. That’s why Apple changed its policy with the iOS 14.5 update to turn off the Identifier for Advertisers (IDFA) by default.
Some argue it’s an invasion of data privacy. These groups likely include past customers and people who have visited your website or installed your app.Įven better, Customer Audiences can create lookalike audiences – new potential fans, followers, and customers who share key characteristics of your existing audience.īasically, it offers some of the best ad targeting available.īut not everyone is a fan of data sharing. What is a Facebook Custom Audience?įacebook Custom Audiences are highly defined groups of people who already have a relationship with your business. Find out how to reach the right customers, lower your cost-per-click, and more. Bonus: Download a free guide that shows you how to save time and money on your Facebook ads.
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